B2C market research in France, Belgium, UK and whole Europe

IntoTheMinds offers its B2C market research services in Belgium, France and more generally throughout Europe based on both qualitative and quantitative methodologies. Also, we are the only market research institute to offer Big data analysis in addition to traditional techniques. France, Belgium, Luxembourg and the Netherlands are the markets in which we conduct the most research.

In 15 years of activity, we have worked in every conceivable sector of activity: from banking to insurance, retail, food, beauty, luxury and many others. For our quantitative research, we can count on panels of several million respondents around the world. For qualitative research, we have a proprietary database of more than 10,000 respondents. For specific sectors of activity, we also carry out permanent marketing monitoring, which allows us to enrich our strategic recommendations.

We use complementary market research methods and analyse the results according to the highest standards to offer you reliable and pragmatic conclusions and recommendations.

Our methodological approach is detailed on our website, and we teach it, through private-public partnerships, to entrepreneurs and project leaders (see an example here).

What are the answers will we receive thanks to B2C market research?

B2C (“Business to Consumers”) market research is, as its name suggests, intended to analyse a market where the company sells its products or services directly to individuals. If the cases are multiple, however, we can highlight frequent situations that represent the significant part of the requests addressed to us:

• What do my future customers think about my product or service idea? What improvements can I make to meet the needs of my prospective customers as closely as possible?
• Is the product I developed appreciated by the consumers I target?
• Can my product/service be exported? Will it meet the needs of the foreign market in which I would like to develop? How do the expectations of international consumers differ from those of my current customers?
• How well known is my brand in a foreign market?
• What are the factors that influence my customers’ behaviour?

All these questions are legitimate, and the answers provided will depend on the success of your business.

Get support for your B2C market research : contact us !

Methods adapted to B2C

Each B2C market study is different, and our approach is therefore unique. Because each company is unique, because your problems are specific, we create tailor-made methodological approaches to bring you the desired level of precision.

We rely on 3 distinct methodological approaches to respond to all types of requests, even the most complicated ones:

• desk research: we rely primarily on the most serious scientific publications in order not to “reinvent the wheel” and to offer you the most effective approach possible (click here to learn more about the desk research)
• qualitative methods: individual interviews, focus groups, participatory and non-participatory observations, ethnographic techniques
• quantitative methods: sampling, quantitative online or offline surveys, flow measurement in the retail sector (see on this subject our page on the location of local shops)
• Big data analysis: predictive behaviour modelling, online behaviour analysis

The ideal methodology for your study

Contrary to popular belief, market research is not just an online survey. Market research consists of combining different techniques to approach the reality of a market.

The ideal B2C market research is carried out as follows:

1. Literature review: the scientific literature is rich in studies for all types of products and sectors. First of all, we carry out an analysis of the existing situation to identify the most essential points to be investigated in the context of your project
2. Qualitative research: through in-depth individual interviews, for example, it allows you to clearly identify the needs of your current or future customers, their problems (“pain points”) and to test the beginnings of a solution. The qualitative research makes it possible to “qualify” the central themes that will be quantified in the next phase
3. Quantitative research: it is this last phase that statistically validates the hypotheses formulated previously and tests the solutions that the company can provide to its customers.

By doing so, you are sure to put all the odds on your side to succeed.

Example of B2C market research

Below are some examples of market research we have conducted in recent months:

• market research for natural cosmetics in Belgium, France and Spain
• the launch of an existing product in a new geographic market
• a brand awareness study (also called reputation survey) for a Brazilian clothing brand
• the review of the needs of supporters of a Belgian football club to deploy a new loyalty strategy
• the validation of a new packaging with consumers

Learn more

To learn more about B2C market research, we recommend that you read the following documents, which are available on our blog and on our resources page

B2C Market Research Guide

Our B2C market research guide is available online or as a pdf document on our “Resources” page.

The differences between B2C market research and B2B market research

This article published on our blog is one of the most popular articles we have ever published. We have converted it into a white paper that can be downloaded from our “Resources” page.

Our 7-phase market research methodology

We have made our market research methodology public as early as 2018. It is available online here and as a white paper on our “Resources” page.

Illustrative images: Shutterstock