Sectoral expertise that enriches our market research

Rely on experts in your sector for your market research

IntoTheMinds has a particularly rich sectoral expertise in the following sectors of activity: retail, food, logistics, media, banking. This expertise allows us to further enrich the market research projects we carry out for our clients in whole Europe. For each of these sectors, we continuously monitor marketing, publish in-depth articles and sector analyses on our blog (11977 backlinks to date as of 30/06/2019). Our founder is also often interviewed by the specialised media and is a frequent speaker at many international conferences.

Retail expertise

IntoTheMinds has been involved on numerous occasions in various studies related to the retail sector. Our interventions covered in particular;

customer experience analysis
customer service analysis
the measurement of traffic flows outside and inside the points of sale
the implementation study for points of sale, particularly for HoReCa / CHR

Expertise in the food sector

Present for more than 10 years at SIAL (“Salon International de l’Alimentation”), IntoTheMinds is an attentive observer of the changes in the food sector and product innovations. Every two years, after the SIAL, we publish in-depth analyses of the most innovative products in the industry and our favourites. We are therefore particularly well placed to help you in your innovation strategy by providing you with the benefit of our global monitoring and by introducing you to the most promising products.

For companies active in the food sector, we carry out consumer tests that allow you to validate your new recipes and packaging in Belgium, France, Luxembourg and the Netherlands. This type of analysis is particularly useful to maximise the chances of success of your new products in a specific geographical area.

Logistics and supply chain expertise

IntoTheMinds’ customers include postal companies, package delivery companies and companies involved in the design and manufacture of automatic sorting lines. We are therefore well placed to help you in your research in this field of activity. These aspects are, therefore, particularly important for e-commerce players, who ask us about consumer expectations in terms of delivery, complaint analysis, and improving the customer experience. Thanks to our extensive technical knowledge in the field, you are assured of receiving feasible recommendations.

Media expertise

Our clients include several media companies and a pan-European network of B2B contacts in the field. Regular participants at the NAB (Las Vegas) and IBC (Amsterdam) exhibitions, we have developed expertise in the field of applied artificial intelligence in the media sector and are continually monitoring the area worldwide.

If you are considering using the latest developments in Big Data, Artificial Intelligence, Automatic Metadata Generation in your sector, contact us so that we can share with you best practices and real cases of successful use.

Expertise in the banking sector

We regularly work for the banking sector, particularly in the field of data analysis. For example, we develop churn prediction models or segmentation exercises. We also work based on qualitative approaches for the validation of new products (such as “private lease” for example) in new markets.

Illustrative images: Credits IntoTheMinds and Shutterstock